Hidden trade mark mistakes that could destroy your brand, and how to avoid them. скачать в хорошем качестве

Hidden trade mark mistakes that could destroy your brand, and how to avoid them.

In this episode, Albright IP’s Managing Director, Robert Games sits down with Trade Mark Attorney Katie Oliver to reveal the unseen risks that can derail a business before it even gets started. Every founder thinks their brand is safe… until it isn’t. If you’re naming a business, launching a product, expanding overseas, or building a brand you want people to remember, this is essential listening. Katie reveals: • The number one mistake entrepreneurs make when choosing a name • Why using a brand before registering it can lead to a forced rebrand • The truth about company names (and why they offer zero real protection) • How trade mark searches can save you thousands — and your reputation • What a word mark actually protects vs. a logo or slogan • The difference between ™ and ® and why it matters • How to think globally when protecting your brand For anyone serious about building a brand with value, credibility and longevity, this conversation will change how you think about intellectual property. Figure 1: an IP conversation. Real stories. Real lessons. The protection your business needs. Subscribe to Figure 1: an IP conversation for more episodes on protecting innovation, creativity and business growth. Want help protecting your brand? Visit Albright IP: www.albright-ip.co.uk 00:00 Intro 00:48 Why should you register a trade mark? 01:19 When should you register your trade mark? 02:00 Are searches routinely conducted? 02:32 What should you be filing? 03:04 What is the difference between registering a word mark and a combined mark? 03:45 Can you register a slogan? 04:16 Can you use your trade mark before you register it? 04:55 What is the difference between a company name and a trade mark registration? 05:48 Are trade mark rights territorial? 06:41 As a business where should you register a trade mark? 07:26 What is the difference between ™ and ®? 07:57 How long does a trade mark registration last? 08:44 What happens after your trade mark application has been filed? 09:18 Outro