Brand Development Strategy - [7 Steps to building an Iconic Brand] скачать в хорошем качестве

Brand Development Strategy - [7 Steps to building an Iconic Brand]

7 Steps to build an iconic brand Here’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audience Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. Don’t know your brand’s target market? Look at the analytics of your social and google accounts. Engaging with your followers also gives insight into who they are and what they want from your brand. 2. Know your purpose Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower. 3. Be consistent Don’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand. Consistency comes from a unified brand strategy across your marketing, design and culture. 4. Be different Iconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start. 5. Solve your audience's problem Use everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem. 6. Be a storyteller Iconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey. 7. Have personality Your audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get. #branddevelopmentstrategy #branddevelopmentstrategy #branding #marketingtips #brandingtips Jump to parts of this video [0:00:00] - Build an Iconic brand [0:00:20] - Know your target audience [0:00:48] - Know your brand purpose [0:01:20] - Be consistent [0:02:30] - Be different [0:03:01] - Solve problems [0:03:34] - Be a storyteller [0:04:43] - Have personality [0:06:05] - FREE Brand Alignment Report FREE Brand health check Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj ---------------- BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to: Lay a foundation for your business to grow from Define your unique brand and what makes you different Define your target audience and audience segments How to use your positioning and differentiation strategy to your advantage Help you to stand out from the competition Unlock your brand's full potential Helping you to name your brand/products or productized services Define a compelling brand personality using archetypes Create a memorable, Iconic and Impactful brand And more Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos -------------- Do Feel like your brand could use improvement but are not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic, and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.c... __________ Want brand strategy videos designed to help you to unlock your brand's potential so you can stand out from the competition and create impact subscribe here - https://bit.ly/2A8kpif __________ Website - https://www.elementsbrandmanagement.c... Instagram - https://bit.ly/3aCvc47 Facebook - http://bit.ly/3pJPwVy Twitter - https://bit.ly/3aCHMAj Listen to The Unified Brand PODCAST here: iTunes: http://apple.co/3s6LM1C Spotify: http://spoti.fi/3sdg5nq __________ OTHER RESOURCES How strong is your brand, take our brand assessment and find out - https://bit.ly/3KoHpe0 Unified Brand Podcast - Interviews and insights into growing your brand - http://spoti.fi/3sdg5nq Brand building course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos