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Chad Lavender is the President of Capital Markets - North America @ Newmark. In this episode we talk about his journey through commercial real estate, from starting out in development during the 2008 financial crisis to building one of the leading senior housing brokerage and advisory practices in the country. We cover how he navigated tough markets early in his career, the lessons he learned from cold calling legends of the industry, and the growth of alternative asset classes like senior housing, medical office, and data centers. Chad also shares his perspective on current real estate markets, from multifamily and industrial to the resurgence of office and the expansion of build-to-rent housing. We discuss: Starting in high-rise development in 2008 and learning through the downturn Building a senior housing brokerage business from scratch and winning early deals with Starwood and Carlisle Moving from ARA to HFF to Newmark and helping create the alternative assets platform How recruiting, persistence, and long-term relationships drive success in brokerage Current insights on data centers, senior housing, office recovery, build-to-rent, and industrial demand Links: Newmark - https://www.nmrk.com/ Chad on LinkedIn - / chad-lavender-03551bb 00:00 - Intro 04:41 - Chad’s career and background 06:58 - The rise of Alabama in real estate 09:43 - Breaking into the multifamily market 12:01 - Building a seniors housing brokerage team 20:32 - The evolution of senior housing 26:06 - Joining Newmark and leading alternative assets 34:59 - The importance of platform transition for revenue growth 35:38 - The power of passion and persistence 40:55 - Data centers and infrastructure 46:56 - The office market rebound 52:04 - Build-to-rent market insights 55:55 - Emerging trends: cell towers and advanced manufacturing 58:05 - Debt and equity market dynamics 01:02:51 - Future market predictions and advice Support our Sponsors Ramp: https://ramp.com/fort Collateral Partners: https://collateral.com/fort Vesto: https://www.vesto.com/fort Chris on Social Media: Chris on X: https://x.com/fortworthchris Instagram: / thepowerspodcast Watch POWERS on YouTube: https://bit.ly/3oynxNX Visit our website: https://www.powerspod.com/ Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO POWERS is produced by https://www.johnnypodcasts.com/