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Replo is free to try. Sign up here: https://replo.app/signup In this video, Replo’s Head of Growth Sanjay Jenkins hosts a tactical Black Friday Cyber Monday deep dive with ecommerce operators who’ve scaled brands to 9 and 10 figures. Joining him are Francesco Gatti from OpenSend, Bill Hudak and Andrew Winter (AI Lead at True Classic). ____________________________________________________ You can find Francesco Gatti at: / fr-gatti Checkout OpenSend at: https://www.opensend.com/ You can find Andrew Winter at: / andrew-clark-winter Checkout True Classic at: / true-classic You can find Bill Hudak at: / billhudak ____________________________________________________ They break down proven BFCM strategies you can apply even if you’re a new brand. You’ll learn how to manage preorders, avoid last-minute tech fails, and test offers early to protect margins. Bill shares wild experiments from running subscription brands, and Andrew breaks down funnel congruency and how to make your landing pages convert without burning a week on design. Whether you’re prepping your first BFCM or looking to tighten up a $100M strategy, this session gives you direct, practical tactics from operators who’ve seen it all. Timestamps: 00:00 BFCM kickoff and guest intros 01:30 Why these lessons work for any stage 03:42 The “Big Freaky Cash Machine” strategy 06:39 Tips for first-time BFCM brands 10:39 What if you sell out? Managing preorders 12:57 Brand promise vs profit during sales 21:35 When to stop testing and lock it in 26:22 Offer testing examples from 9-figure brands 28:17 Should you charge for shipping? 29:02 Why landing pages beat PDPs 30:10 Funnel congruency walkthrough 33:23 Tools to test landing pages fast 37:27 Image swaps, nano-banana and scrappy photo hacks 39:05 YouTube ad experiments (and what not to do) 56:21 Final advice for brands at any scale 58:38 Wrap-up #Replo #BlackFriday #CyberMonday #EcommerceTips #LandingPages ____________________________________________________ ✨ Find Replo on ⬇️ Learn Replo: https://replo.app/learn Get help: https://docs.replo.app X (formerly Twitter): https://x.com/replohq Linkedin: / replohq We're hiring! https://www.replo.app/careers ____________________________________________________