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We lay out our 2026 predictions for mobile gaming - from ad monetization ceilings and creative stealing to web-to-app onboarding, roguelite growth, and AI’s real impact on UA. No hype. Just incentives. What we cover • $3M/day ad-monetized games • Why creative stealing will go mainstream • Which genres are about to be hijacked • Block Blast vs Free Fire DAU fight • Web → App onboarding for games • Playables as scaling templates • The next roguelite wave • Why AI hits marketing first Key takeaway 2026 won’t reward originality - it will reward efficiency at scale. Get our MERCH NOW: 25gamers.com/shop -------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. Scale fast Keep your shares Drawdown only as needed Have PvX take downside risk alongside you Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale. Our sponsor FastSpring: Has delivered D2C at scale for over 20 years They power top mobile publishers around the world Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg. --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half... 00:00 — Why predictions usually suck 03:10 — $3M ad-revenue day prediction 07:40 — Black Friday eCPMs explained 10:30 — Creative stealing goes mainstream 14:00 — Hijacking organic genres (Solitaire → Runners) 18:40 — Block Blast vs Free Fire DAU war 22:40 — Web → App onboarding for games 28:30 — Playables as scaling templates 33:30 — Roguelites as next growth genre 38:10 — AI impact: marketing vs game design 45:00 — Open-source AI & creative quality leap 51:30 — Final reflections & 2026 outlook --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant / jakubremiar --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai