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What really happens when your business starts to grow and suddenly everything feels harder? In this episode of Dream Business, Dream Life, Emma is joined by Toni Addinall, strategic partner for scaling service-based founders, to talk about what it actually takes to scale a business without sacrificing your time, energy, or life. They explore why so many business owners resist structure and systems, how over complication creates overwhelm, and why scaling isn’t about doing more it’s about doing the right things in the right order. If your business feels held together by “string and sellotape”, this conversation will bring clarity, relief, and practical insight. What You’ll Learn in This Episode Why systems and processes aren’t “corporate red tape”...they’re freedom The biggest mistake business owners make when they start scaling Why hiring a VA isn’t always the right first step How over complication keeps business owners stuck What “slow down to speed up” really means in practice The difference between tech systems and actual systems How reflection and data drive sustainable growth What support growing business owners really need and when Who is Toni? Hey, I’m Toni Addinall, a Strategic Partner for scaling service-based founders. After a 24-year long career in corporate and small business, where I managed projects, led teams, coached & developed managers & leaders and implemented change, I walked away to build a business of my own. Today, I work alongside founders whose businesses are successful and growing but still rely too heavily on them to hold everything together. I step in as their right-hand support to bring systems and structure to support the growth: clear priorities, repeatable processes, and consistent follow-through. Want to connect? Find me here: Instagram: / iamemmahine Linkedin: / emma-hine Website: https://www.emmahine.co.uk