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Deborah Potter, Vice President of Consulting for Sage Age Strategies, shares her personal experience with the following fundamental truth about cultivating trust with prospective residents and families. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou GROW Challenge: How are you and your team creating a visceral experience of trust between prospective residents and yourselves? Let us know at [email protected] Every single prospective resident we meet is confronting some kind of change—sometimes tragedy, sometimes merely a shift in priorities. At the very least embracing a new path means letting go of the old. How are we helping them process what they have to let go of BEFORE we shift to future possibilities? GROW Challenge: How are you and your team going beyond discovering what your prospective residents already know and feel about their situation? How are you prompting them to discover new things about what’s workable about their current situation, about what they need and want going forward? Let us know at [email protected] Being present means listening so carefully you hear the clues that lead you to the real situation, challenges, and motivations. GROW Challenge: Being present is a basic requirement of empathy. Empathy is the path to connection and trust, without which we never earn the privilege of offering solutions. How are you ensuring you and your team are that present with your prospective residents and families? Let us know at [email protected] Situations often seem simple, but are driven by deeper experiences and feelings. Listen to Deborah help a prospective resident explore why they feel too young for the community and why that exploration is important. GROW Challenge: What other obstacles do prospective residents give that deserve deeper exploration? What questions are you and your team using to explore them? Let us know at [email protected] Deborah calls feeling with our prospective residents, showing our humanity and connecting deeply our senior living super power. GROW Challenge: How are you expressing your senior living super power? Who is your super power saving? Let us know at [email protected]