Brand Safety Is Evolving: What Advertisers Need to Know | Channel Factory x IAB Ireland скачать в хорошем качестве

Brand Safety Is Evolving: What Advertisers Need to Know | Channel Factory x IAB Ireland

The rules of brand safety and suitability have changed, and advertisers need to catch up. In this timely and insight-packed session hosted by IAB Ireland, our very own Paulina Stankiewicz, Director of Client Solutions at Channel Factory, breaks down how brands can navigate a digital ecosystem shaped by evolving regulations, AI-generated content, polarized platforms, and shifting consumer expectations. You'll learn: ✅ Why traditional keyword and post-bid brand safety strategies fall short ✅ How context, tone, sentiment, and representation are redefining suitability ✅ What brands can do now to build proactive, performance-driven media strategies ✅ Real examples of suitability gone wrong and how to avoid them ✅ How Channel Factory’s content-level analysis empowers smarter YouTube and social advertising 📊 Plus: New research showing up to 82% stronger ROAS from contextually aligned video campaigns. Whether you work in media, marketing, compliance, or strategy, this is essential viewing for anyone shaping digital campaigns in 2025. Learn more about Channel Factory, www.channelfactory.com.