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Don't miss the full season of Business Wars: Coke vs. Pepsi: • Coke vs Pepsi | Business Wars Episode 3: Cola über Alles With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. You're listening to Business Wars from Wondery! https://wondery.com/shows/business-wars/ In this season of Business Wars, we dive deep into the development of Coca Cola / Coke and Pepsi Cola and the competition to become the top soda pop producer in the world. Learn about how pharmacist John Pemberton has invented a dynamite health tonic, Charles Guth, Pepsi, an upstart Coca-Cola imitator, Pepsi Challenge, Cindy Crawford iconic Pepsi ad, why Coca-Cola bottles have that iconic silhouette and so much more! Series Description: Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. Connect with Wondery http://wondery.com/shows / wonderymedia / wonderymedia / wonderymedia #Wondery #BusinessWars #CokevsPepsi #CocaCola #PepsiCola