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If you're brand new to Meta Ads (Facebook and Instagram), this tutorial will walk you through everything you need to know to get started and succeed. We'll show you how to: Set up your Business Manager and Ads Manager correctly Install your Meta Pixel and Conversion API Create and optimise campaigns based on your goals Avoid common beginner mistakes Use naming conventions and track performance like a pro By the end of this video, you’ll understand the key building blocks for running effective Meta Ads, from the first click to campaign scaling. 🧠 Want more detail on any part of this tutorial? Check the linked videos below for step-by-step walkthroughs. 🧩 Chapters 00:00 - Intro: Who this guide is for 00:40 - What You Need to Get Started 01:04 - Setting Up Business Manager 01:42 - Creating Your Ad Account 02:13 - Linking Facebook & Instagram Pages 02:39 - Why Organic Posts Still Matter 03:17 - Setting Up Meta Tracking 04:12 - Why Tracking Is Crucial 04:31 - Creating & Installing the Pixel 05:26 - Conversion API Setup 06:30 - Auto-Tracking Events 07:13 - Custom Events & Pixel Setup Tool 07:59 - Setting Up Your First Campaign 08:25 - Choosing the Right Campaign Type 09:02 - Understanding Campaign Objectives 09:26 - Optimisation Explained 10:05 - Sales Campaign Walkthrough 10:51 - Choosing Conversion Events 11:23 - Value vs Volume of Conversions 12:30 - Naming Conventions for Campaigns 13:18 - Catalog Ads & Video Reference 13:53 - Campaign vs Ad Set Budget 14:47 - Setting Up Conversion Location 15:04 - Cost Per Result Goal 16:10 - Audience Targeting Tips 17:04 - Placement Settings for Beginners 17:50 - Naming Your Ads Effectively 18:22 - Choosing Ad Formats (Image, Video, Carousel) 18:53 - Avoiding Ad Fatigue (6 Creative Rules) 19:10 - Adding URL Parameters (Video Link) 19:39 - Importance of Strong Creative 20:17 - Perfect Ad Copy Structure (Video Link) 21:24 - Understanding the Learning Phase 22:03 - Setting CTA Buttons 22:22 - Managing Campaign Performance 22:40 - Learning Limited: What It Means 23:43 - Reading Your Campaign Results 24:22 - When to Rebuild a Campaign 25:29 - Final Tips on Scaling and Frequency 26:07 - Wrap-Up & Where to Go Next #FacebookAds #MetaAds #DigitalMarketing #FacebookMarketing #SocialMediaAds #MetaPixel #OnlineAdvertising #ConversionTracking #FacebookAdsForBeginners #MetaBusinessSuite #MarketingTips #AdCampaigns #LeadGeneration #SmallBusinessMarketing #PPC