The Secret of the Disney Empire, written by the Disney CEO himself "THE RIDE OF A LIFETIME," скачать в хорошем качестве

The Secret of the Disney Empire, written by the Disney CEO himself "THE RIDE OF A LIFETIME,"

E-mail : [email protected] Instar :   / sihannow   Naver TV : https://tv.naver.com/sihanbooks Introduction of books The Secret of the Disney Empire, written by the Disney CEO himself "THE RIDE OF A LIFETIME," a Korean-language edition of the book "THE RIDE OF A LIFETIME," written by Robert Iger, who has led the World's beloved content, technology and creativity for the past 15 years, from Mickey Mouse to The Avengers. Becoming Disney's sixth CEO in 2005 after Michael Eisner, he attracted content tycoons such as Pixar, Marvel, Lucasfilm and 21st Century Fox in turn to the Disney Galaxy. A massive takeover that no one had ever imagined completed the "best media empire in the universe." Disney, which made an unrivaled turnaround amid the sinking of traditional media companies, is considered one of the most dramatic examples of brand revival in the history of global management. It reveals the secret of what "disney alone" is, the amazing company that keeps its 100-year-old brand but drives new changes. Bob Iger was born and raised in 1951 in a working-class neighborhood on Long Island, New York. An ordinary young man, the eldest son of a poor family, who was always baking pizza at Pizza Hut on weekends, works as a weathercaster at a local cable station after graduating from college and joins ABC station by chance. He was a low-level production assistant to the drama production department. Having experienced humiliation and built his career on the spot as the youngest member of the daily soap opera studio, he moved to ABC Sports and became the president of ABC at the age of 41. As president of ABC, he was praised and criticized at the same time for pushing for "Twin Fix," which everyone was against, and he put ABC at the top of the ratings by creating topics that public broadcasters did not dare to challenge, such as "Let's Have a Genius Boy" and "New York Police 24:00. It was a result that no one had imagined when he became ABC president, a suit-maker from New York who had no idea of Hollywood style. After ABC was acquired by Disney, he continued to build challenging careers and eventually became Disney's CEO. The book reveals how Disney has drawn its own organizational culture, innovation strategies and future blueprints that value integrity and sincerity in the media industry, which is awash with colorful exterior decorations. Introductory Author: Robert Eiger chairman of Walt Disney Company Born in 1951 in New York, he joined ABC TV Studio in 1974 as a production assistant for the terminal. He was promoted to the president of ABC at the age of 41. After ABC was acquired by Disney in 1996, he joined Disney's senior management as chairman of the Disney-owned ABC Group. Since 1999, he has served as the chairman of Walt Disney International, drawing up a blueprint for today's global Disney. He served as CEO for 15 years from 2005 to the beginning of 2020, and has served as chairman since 2012. In 2019, Time magazine named '100 Most Influential People in the World' and 'Managers of the Year'.