How Behavioural Science Shapes Marketing Strategies скачать в хорошем качестве

How Behavioural Science Shapes Marketing Strategies

Why does influencer marketing work so well? What makes some brands build long-term loyalty while others burn out on short-term gains? It all comes down to behavioural science—and in this episode of Resting Pitch Face, Lee and Polly explore how psychology influences every aspect of marketing. From herd mentality to persuasion vs. manipulation, they break down the unseen forces driving consumer decisions and how marketers can harness them effectively (and ethically). They also discuss why brand-building often outperforms performance marketing in the long run, and how understanding audience psychology can make your campaigns more impactful. Key Topics: -The behavioural science principles behind effective marketing -Why brands need to stop chasing quick wins and start thinking long-term -The role of social proof, scarcity, and personalization in shaping consumer behavior -When persuasion crosses the line into manipulation -The psychology behind brand loyalty and community-driven marketing If you want to understand why people buy, engage, and stay loyal to brands, this episode is a must-listen. See more from Resting Pitch Face: Website: https://flauntdigital.com/resting-pit... Instagram:   / _restingpitchface   LinkedIn:   / resting-pitch-face   TikTok:   / _restingpitchface   Connect with our hosts: Lee:   / leeful5   Polly:   / polly-chapman