VQ Explainer: Inside SOWN Hair’s Playbook for Canada’s Hair Market скачать в хорошем качестве

VQ Explainer: Inside SOWN Hair’s Playbook for Canada’s Hair Market

Canada’s hair extension market remains structurally underdeveloped despite hair being one of the most significant and costly beauty purchases for Black women. Access is fragmented, transparency is limited, and consumer education is largely absent — positioning the category outside the standards applied to skincare, makeup, and fragrance. In this VQ Explainer, Vainqueur business analyst and reporter Aaliyah Pusey examines how Canada’s hair extension economy operates, why it differs from more mature markets like the U.S. and U.K., and what Toronto-based SOWN Hair’s consumer-first approach reveals about shifting expectations around product literacy, e-commerce design, and brand accountability within #CanBeauty. As the global wigs and extensions market is projected to reach $11.9 billion by 2029, this analysis asks whether Canada is positioned to evolve — and what it will take for hair to be treated with the same rigour as the rest of the beauty industry. 🔗 Read the full analysis: https://www.vainqueurmag.ca/article/h... CHAPTERS 00:00 Introduction 00:19 Hair Access in Canada 00:39 Market Comparison 00:56 Category Growth & Global Projection 01:10 SOWN Hair’s Vision 01:43 Marketing Strategy & Category Playbook 01:54 Packaging, Language & Education 02:43 Conclusion CREDITS Editor: Danica Samuel Writer & Host: Aaliyah Pusey Producer: Vainqueur Magazine © Vainqueur Magazine SUPPORT INDEPENDENT CANADIAN FASHION JOURNALISM Vainqueur’s mission is to deliver data-led, independent journalism spotlighting Canada’s fashion and beauty economy. By subscribing for $40/year, you help sustain the reporting, analysis, and storytelling that shape our national fashion identity. ▶︎ Subscribe: https://www.vainqueurmag.ca/subscription CONNECT WITH VAINQUEUR Web: https://www.vainqueurmag.ca/ X: https://x.com/vainqueurmag TikTok:   / vainqueurmag   Threads: https://www.threads.com/@vainqueurmag Instagram:   / vainqueurmag   Facebook: https://www.facebook.com/profile.php?... ABOUT VAINQUEUR Vainqueur is a digital platform dedicated to shaping Canada’s fashion and beauty narrative through cultural reporting and data-driven insights.