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From ICO lessons and a DeFi hack recovery to leading growth at EtherFi, Slater Heil shares how EtherFi’s on-chain cards aim to outcompete banks. We dig into borrow-as-you-swipe, instant cashback, Visa acceptance, Apple/Google wallet support, global availability, and the surprising travel perks crypto folks are raving about. We also cover the business side: interchange economics, staking performance fees, profitability, scaling pains (including a sudden 10× user surge), and why privacy + UX parity with TradFi are the next battlegrounds. If you’re building in Web3 or just want your money to be more useful this one’s packed with signal. ⌛ Timestamps: 00:00 Episode trailer 00:48 Show & guest introduction 01:50 Early life & career 05:29 His previous experience at Blueberry 08:20 Hobbies & interests 10:05 EtherFi's founding story 16:34 Product demo 21:53 How users can obtain their EtherFi cards 25:44 Different tiers of EtherFi cards 27:45 Simple model of how EtherFi cards function 31:27 EtherFi's business model 36:00 How Web3 can unlock operational efficiency 37:00 Challenges facing the EtherFi team 39:34 How crypto cards will evolve in the future 43:26 Advice for people who want to enter Web3 45:30 Where to follow Slater & EtherFi 47:33 Episode outro and next episode preview Follow Slater & EtherFi : EtherFi Website: https://www.ether.fi/ EtherFi Twitter/X: https://x.com/ether_fi Slater's Twitter/X: https://x.com/SlaterHeil Sign up for an EtherFi card and get some sign-up bonus points: https://www.ether.fi/app/cash/referra... Our social media: Crypto card guide: cryptocardguide.com Twitter/X: x.com/ColorsofWeb3pod LinkedIn: linkedin.com/company/colors-of-web3-entrepreneurship If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!