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E12: A Dive Into Personalized Commerce - Eli Weiss

Today's episode is with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli shares his rich insights on the importance of simplicity and personalization in commerce. He delves into how businesses can enhance customer retention by incentivizing existing behaviors rather than creating new ones. Eli also highlights the challenges and triumphs of his career journey, from his early days of travel and working with startups across the globe, to his influential roles at companies like Jones Road and Olipop, and finally his current position at Yotpo. We’ll explore the dangers of overengineered websites and subscription models, the potential of AI paired with human interaction, and the vital role of customer data in crafting personalized experiences. Whether discussing the consolidation of marketing tools or the intricate dance of balancing product features with customer satisfaction, Eli offers invaluable perspectives that promise to reshape how we think about interacting with and selling to the modern consumer. So, sit tight and prepare for an episode packed with expert insights on making marketing more effective by truly understanding and responding to customer needs.