Weird Growth with Charlie Westerman #62 - Fight Financial Crime скачать в хорошем качестве

Weird Growth with Charlie Westerman #62 - Fight Financial Crime

In this episode, we sit down with Charlie, founder of Personr, to unpack how his own experience with identity theft inspired a mission to fight financial crime. From building anti–money laundering (AML) compliance technology to helping businesses meet new Tranche 2 obligations, Personr is on the front lines of protecting trust in the digital economy. We explored the hard realities of selling compliance tech, the challenges of scaling in a regulated space, and the human side of building software that truly makes a difference. Problem: Financial crime is one of the biggest threats to modern business, with identity theft and money laundering costing billions each year. As regulations tighten and Tranche 2 compliance takes effect, many organisations are struggling to stay ahead and protect their customers. Solution: Personr provides advanced AML and identity verification tools powered by OCR so that businesses can streamline compliance, detect fraud early, and keep financial systems safe. With intuitive workflows and automation, Personr turns what used to be a manual burden into a seamless, scalable process for fighting financial crime. One big piece of advice: Get comfortable with discomfort. Founding a startup takes persistence and belief. Embrace your narrative it is the ultimate chess play and will help you win customers, team members and investors. Bullets: 00:00 – 01:16 – Welcome & introduction 01:17 – 02:20 – Charlie’s story – His identity was stolen 02:21 – 02:40 – Personr just turned 4 02:41 – 03:44 – Personr’s mission – Fighting financial crime 03:45 – 05:26 – Pop Quiz – What business Charlie would start today 05:27 – 08:03 – How Personr started gaining momentum with Tranche 2 08:04 – 08:52 – What Tranche 2 compliance means for businesses 08:53 – 09:37 – How Personr helps with AML compliance 09:38 – 11:16 – Where Personr found its first customers 11:17 – 12:06 – The difficulty of selling compliance technology 12:07 – 13:19 – Selling the MVP to first customers 13:20 – 14:38 – How Personr uses OCR technology for identity verification 14:39 – 16:04 – Building feedback loops to stay close to customers 16:05 – 16:19 – Get comfortable with discomfort 16:20 – 17:57 – Diving into the process to identify challenges 17:58 – 19:22 – How Personr structures customer support and sales reps 19:23 – 21:44 – The tactics Personr is using to scale their brand 21:45 – 24:16 – Charlie’s perspective on AI in the compliance space 24:17 – 25:51 – The ambitions of the Personr team 25:52 – 27:03 – On raising capital 27:04 – 28:40 – Charlie’s one big piece of advice for founders 28:41 – 29:17 – Why stories are so important to growing the business 29:18 – 31:29 – The impact of financial crime and why it’s important we stop it 31:29 – 33:25 – Charlie’s Show & Tell – the Comet Browser 33:26 – 34:47 – Wrap up & final plug Show & Tell: Personr – https://www.personr.co/ Comet Browser – https://www.perplexity.ai/comet Fund WA – https://www.fundwa.com.au/ Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. ⁠⁠⁠https://www.ammo.marketing/subscribe