Conceptual closure, ads, and the brain | Neuromarketing studies | Neurons скачать в хорошем качестве

Conceptual closure, ads, and the brain | Neuromarketing studies | Neurons

We're going through a recent study by Richard Silberstein and colleagues about conceptual closure. This study demonstrates how dramatic changes in a commercial can lead to changes in branding success. Too strong closure effect can be detrimental for brand attention and memory. We also relate this to how you can use NeuroVision to analyze commercials, so you can avoid detrimental closure effects. Read about the study here: https://www.frontiersin.org/articles/... The ads that are shown in part in this video are the original and new version of an ad, respectively: original:    • MLC Save Retirement   new:    • MLC 'Save Retirement' Commercial   And the Evian babies on rollerskaters ad:    • Evian / Rappers delight (Dan The Automator)   NeuroVision is now called Predict: https://bit.ly/3Pt5UqE The blog post about this video can be found here: https://bit.ly/3z74KMe #neurovision #neuromarketing #consumerneuroscience #conceptualclosure