7 Ways to Optimize Your Klaviyo Emails for DARK MODE скачать в хорошем качестве

7 Ways to Optimize Your Klaviyo Emails for DARK MODE

7 Ways to Optimize Your Klaviyo Emails for DARK MODE If you’re running a D2C eCommerce brand and want a (free) custom gameplan for adding 20 to 50% to your revenue, hit the link below: https://zhs-ecom.com/ Here's the full doc that I cover in the video: https://gamma.app/public/How-to-optim... Follow me on Twitter:   / zachschieff   Follow me on LinkedIn:   / zach-schieffer   Here's what I talk about: In this informative video, Zach discusses the intricacies of email marketing, focusing specifically on optimizing emails for Gmail's dark mode, a crucial aspect for anyone involved in ecommerce and Shopify email marketing. He highlights the importance of understanding how email appearance can drastically change when viewed in dark mode, emphasizing the need for careful consideration of text sections, spacer sections, and the use of countdown timers in emails. Zach, leveraging his expertise in Klaviyo email marketing, underscores the challenges that dark mode presents for images and font colors, noting that certain colors may not display effectively against a dark background. He also touches on the impact of dark mode on the visibility of social media icons. Zach offers practical tips, such as using plain text emails and outlining logos to prevent them from blending into dark backgrounds. These suggestions are particularly valuable for those utilizing Klaviyo and Shopify email marketing tools. He elaborates on the importance of testing emails to identify and rectify elements that do not translate well in dark mode. Zach further explains how background colors typically invert in dark mode, a simple yet significant change that all email marketers must be aware of. His insights are particularly relevant for ecommerce businesses seeking to enhance their email marketing strategies. Towards the end of the video, Zach provides valuable advice for those custom-coding their emails, including the use of CSS to override certain dark mode defaults. While acknowledging the time-consuming nature of this approach, he stresses its effectiveness in ensuring optimal email presentation. This advice is especially pertinent for ecommerce brands aiming to boost their monthly recurring revenue (MRR) through effective email marketing strategies. Zach concludes by offering a free retention marketing audit and custom gameplan for ecommerce brands, an opportunity for businesses to enhance their marketing strategies with expert guidance. This audit, available at ZHS-Ecom.com, is a valuable resource for businesses looking to leverage email marketing, particularly Klaviyo and Shopify email marketing, to achieve significant growth.