Healthcare SEO That Actually Converts Patients Into Bookings with Steven Laff and Christie Condon скачать в хорошем качестве

Healthcare SEO That Actually Converts Patients Into Bookings with Steven Laff and Christie Condon

Healthcare websites are under more pressure than ever. With AI overviews changing search behaviour and patient trust playing a bigger role in decision-making, having a website is no longer enough. In this episode of The Website Growth Show, Rana Shahbaz is joined by Steven Laff and Christie Condon to break down a practical optimisation framework used to help healthcare websites improve visibility, build trust, and increase patient bookings. This conversation is relevant for healthcare professionals looking to grow their practice online, as well as agencies and marketers working with healthcare clients. In this episode, we cover: Why technical audits are the foundation of healthcare website performance How content quality and medical domain expertise influence trust The role of EEAT in healthcare SEO and patient decision-making Why patient stories and reviews outperform generic testimonials How Google Business Profiles and reviews affect local visibility What has changed (and what hasn’t) with AI overviews and LLMs Common website mistakes that limit healthcare bookings Rather than focusing on tactics alone, this episode explores how strategy, clarity, and credibility work together to turn healthcare websites into real growth assets. ⏱️ Timestamps 00:00 Introduction 01:23 Guest introductions 03:45 Traffic growth and AI impact 06:12 SEO and content foundations 15:17 Reviews and local visibility 27:06 Design, layout, and patient trust 38:54 AI, content, and future challenges 48:00 Final takeaways