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In this episode of How She Does It, host Karen Finerman sits down with Julia Boorstin, CNBC’s Senior Media & Tech Correspondent and author of When Women Lead. Julia opens up about her unexpected journey from a Princeton history major to one of the most influential voices in business journalism. We dive into: 🎓 How she landed at Fortune Magazine with zero business background 🎥 Her transition into live TV and breaking into CNBC 🧠 The traits that make women exceptional leaders—from empathy to authenticity 💡 Her powerful findings from interviewing 120+ women for her bestselling book 🤖 The real impact of AI on jobs, leadership, and the future of media 🏡 How she manages a thriving career while raising two boys with her husband in L.A. Julia also shares why women still receive less than 3% of venture capital funding and what needs to change in the startup and VC ecosystem. 🔍 Whether you're building your career, balancing motherhood, or fascinated by the future of tech and media—this conversation is filled with actionable wisdom, powerful storytelling, and thought-provoking insights. 🔗 Timestamps: 03:00 - Early career: from history major to Fortune Magazine 07:00 - The business lens on storytelling 10:00 - Breaking into TV: CNN to CNBC 13:30 - Why “playing dress up” helped her be taken seriously 16:00 - The real traits behind female leadership success 21:00 - Gratitude, empathy & the data behind women-led companies 26:00 - Balancing family, marriage, and a high-pressure job 31:00 - Why boys need to see women win 34:00 - How Julia built CNBC’s Disruptor 50 37:00 - The rising tide of AI and what to watch next 📚 Mentioned in this episode: When Women Lead by Julia Boorstin: https://www.amazon.com/When-Women-Lea... CNBC’s Changemakers List: https://www.cnbc.com/cnbc-changemakers/ Disruptor 50: https://www.cnbc.com/cnbc-disruptors/ Fair Play by Eve Rodsky: https://www.amazon.com/Fair-Play-Game... 🙋♀️ About the Podcast: How She Does It brings you candid conversations with high-achieving women who’ve built careers, businesses, and lives on their own terms. Hosted by Karen Finerman, investor, mom of four, and CNBC’s Fast Money panelist. ✅ Subscribe for weekly interviews with bold, brilliant women 👍 Like this video if you were inspired 💬 Comment below: What’s the best career advice you’ve ever received? Resources: 📸 Follow the show on Instagram: / hsdipodcast 🎧 New episodes of How She Does It drop every Tuesday. Be sure to follow us so you never miss an episode.