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In this video, Trainer & Speaker Ms. Utkarsha Akre gives complete knowledge and insights on "Mass Media Marketing". Mass marketing is a market coverage strategy in which a firm decides to breach any segmented or targeted customers to serve in one offer or one strategy. It supports sending the generalized message that will eventually hit as many people as possible. This strategy systematizes the whole mass market with an undifferentiated selling proposition which is called a single marketing strategy. The medium of mass marketing is television, news, radio, and social media. For more insights, you can but the book Marketing Masterclass - By Prathamesh Veling Founder & Director of Magic Institute of Excellence. He is Market Research & Analytics Professional; by qualification, he is B.E, MBA, MA (Economics) and MA (Psychology) Book Status: COMING SOON...!!! (Purchase link will be shared soon). You can leave your email id in the comment box our team will get back to you as soon as the book is launched. The First 50 lucky draw winners will get the book for FREE..!!! . The vision of MIE is to bring in transformation in the mindset of people towards education. Join us on this journey and help us support this cause. Follow us on LinkedIn / magicinstitute Follow us on Instagram: https://instagram.com/magic_institute... Join us on Facebook: / mieindia2017 Website: http://mieindia.in/