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Build an Effective Brand Communication Strategy [4 Crucial Principles]

You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up. 2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation. • So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision? • Does this feel authentic for your brand?⠀ 3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀ 4. Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about. #brandcommunication #branddevelopment #brandmessaging #brandstrategy Jump to parts of this video [0:00:00] - Introduction [0:00:13] - Consistency [0:01:01] - Consideration [0:02:16] - Clarity [0:02:52] - Creativity [0:03:44] - FREE Brand Alignment Report ---------------- BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to: Lay a foundation for your business to grow from Define your unique brand and what makes you different Define your target audience and audience segments How to use your positioning and differentiation strategy to your advantage Help you to stand out from the competition Unlock your brand's full potential Helping you to name your brand/products or productized services Define a compelling brand personality using archetypes Create a memorable, Iconic and Impactful brand And more Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos -------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.c... __________ Want brand strategy videos designed to help you to unlock your brand's potential so you can stand out from the competition and create impact subscribe here - https://bit.ly/2A8kpif __________ Website - https://www.elementsbrandmanagement.c... Instagram - https://bit.ly/3aCvc47 Facebook - http://bit.ly/3pJPwVy Twitter - https://bit.ly/3aCHMAj Listen to The Unified Brand PODCAST here: iTunes: http://apple.co/3s6LM1C Spotify: http://spoti.fi/3sdg5nq __________ OTHER RESOURCES How strong is your brand, take our brand assessment and find out - https://bit.ly/3rXkal0 Unified Brand Podcast - Interviews and insights into growing your brand - http://spoti.fi/3sdg5nq Brand building course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

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