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#495

How can organisations turn marketing into a measurable driver of business growth? In this leadership interview, Niels Brabandt speaks with marketing strategist Rich M. Smith about the strategic principles that allow companies to align marketing with revenue generation. Drawing on more than twenty five years of experience in senior marketing leadership roles, Rich M. Smith explains why many organisations misunderstand marketing and how leaders can transform their approach to growth strategy. In this conversation between Rich M. Smith and Niels Brabandt you will discover: • why marketing strategy must come before marketing tactics • how marketing and sales should operate as a unified system • which data and metrics CEOs should expect from marketing leaders • how to build customer centric brand positioning • how leadership culture influences marketing team performance • how artificial intelligence is changing the future role of the Chief Marketing Officer This interview is essential viewing for executives, entrepreneurs and decision makers who want to strengthen their marketing leadership and drive sustainable business growth. #NielsBrabandt #RichMSmith #MarketingLeadership #MarketingStrategy #BusinessGrowth #CMOLeadership #ArtificialIntelligence #CustomerCentricity #LeadershipInterview