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How To Influence People With The Law of Scarcity

How To Influence People With The Law of Scarcity https://www.craigbeck.com/ The law of scarcity is without a shadow of a doubt the most powerful persuasion technique in the box. It doesn’t matter what you are selling or trying to persuade someone to do, nothing gets it done better and more effectively than this automatic self-induced law of human behavior. If you take nothing else from this book than a greater awareness of the power behind the in built fear of scarcity then you will reap some pretty sizable rewards. According to the scarcity principle, people assign more value to opportunities when they are less available. The use of this principle for profit can be seen in such compliance techniques as limited number, limited edition and deadline tactics wherein practitioners try to convince us that access to what they’re offering us is restricted by an amount of time or quantity. The scarcity principle holds true for two reasons: because things that are difficult to attain are typically more valuable. The availability of an item or experience can serve as a short cut cue to its quality and secondly as things become less accessible we lose freedoms. According to psychological reactance theory we respond to the loss of freedoms by wanting to have them more than ever before. How To Influence People With The Law of Scarcity