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Let’s say you have a particular challenging risk that you can’t convince any carrier to insure. The admitted markets aren’t interested, and you’re not having any luck with the wholesalers as well. Where can you go to find a solution? In this episode, we explore how the Lloyd's of London market (aka Lloyd's) operates by talking with Harry Adorian of New Dawn Risk Group Limited. Mr. Adorian, who lives and works in the London area, explains how insurance placements are conducted within the “box”. As Mr. Dorian explains, one of the strengths of how Lloyd’s operates is that it allows a broker to “tell the story” of an insured’s submission to the underwriters. For anyone who has ever spent time in the world or insurance, it’s an industry that is built upon relationships. As Mr. Dorian describes, the more they know you at Lloyd’s the better your results.