4 Ways to Re-Engage High Value Cannabis Consumers with Andrew Watson скачать в хорошем качестве

4 Ways to Re-Engage High Value Cannabis Consumers with Andrew Watson

Get right to the point and find the information you are looking for, skip ahead to these chapters below! 0:00:00 Introduction 00:07:17 Why Should You Re-engage Lapsed Customers? 00:10:34 Re-Engaging Your Customers to Grow Revenue 00:12:24 Defining First-Party Data in Cannabis 00:18:02 Data Collection and Product Information Management 00:22:23 How Should Cannabis Retailers Sort Their First-Party Data? 00:24:39 Factors to Consider in Cannabis Consumer Behavior and Engagement 00:26:10 Effective Cannabis Marketing Campaigns and Strategies 00:30:02 Display Ad Case Study: Impressive Results from Targeting with First-Party Data 00:33:06 SMS Case Study: Retargeting Campaign Powered by Customer Data 00:36:41 Maximize your Ad Spend with First-Party Data 00:37:43 Find Opportunities to Re-engage Cannabis Customers On Their Favorite Media 00:43:09 Essential KPIs for Cannabis Marketing Success 00:47:10 How Do You Calculate Your Customer Retention Rate? 00:49:06 Case Study: Marketing Campaigns in Store vs Website vs Weedmaps It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy. There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. During this week's podcast, we are meeting with Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics to discuss how to segment and activate your company's first-party data to create full-funnel cannabis customer retention strategies that put more cash into your pocket. We will cover reactivation, advocacy, deal, and subscription-based re-marketing strategies that integrate programmatic, email, and SMS marketing channels to help you reach and interact with your customers in a personalized and meaningful way. We are even going a step further and bringing you the data comparison reports for latent customer re-order rates and average order sizes that were captured on four channels: in-store, on cannabis websites, via Weedmaps, and by MediaJel's Programmatic Display Ad campaigns. We'll show you the data behind the channels with the highest recapture rates and increased average order sizes. During this webinar, we'll cover: • Four must-have customer re-engagement strategies that bring high-value customers back through the door. • Which KPIs to track and measure with your team, and how to predict cart abandonment • See the data: How programmatic display ads crush Weedmaps recapture rates, average order sizes, and order frequency. Join us and gain deeper insights into your customers so you can leverage first-party data to re-engage high-value cannabis customers and create memorable brand experiences. ______________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus... Like us on Facebook:   / mediajel   Follow us on LinkedIn:   / mediajel   Follow us on Instagram:   / mediajel   Follow us on X (Formerly Twitter):   / mediajel   Let's strategize about your business: https://www.mediajel.com/contact-us/