Navigating the Member Journey Part 5: Moving Away From One Size Fits All Renewal Campaign скачать в хорошем качестве

Navigating the Member Journey Part 5: Moving Away From One Size Fits All Renewal Campaign

When renewal seasons approaches, it’s understandable to want to push the easy button. Limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new. But what if we told you the keys to better retention results are in the data you already have? Watch Part 5 of our 6-part Navigating the Member Journey with Data series to learn a data-informed approach for your most successful renewal season yet. We walk through how you can use your data to: Segment members during renewal season by demographics, behavior, tenure, type, and engagement Find out how each of your member segments interacts with you and what they value most Uncover your biggest retention gaps so you can focus your efforts on what will move the needle most We'll end the session by discussing some new tools and strategies for you to consider to improve your member communication.