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If you're trying to figure out how to choose the best digital product to sell but don't know whether to build an ebook, course, cohort, or community, this video breaks down exactly which format fits your expertise, authority level, and how you want to work. I walk through: Ebooks & written guides (pros, cons, when to use) Self-paced video courses (pricing, production, best for) Templates & done-for-you tools (standalone vs bundled) Live cohorts (high-ticket positioning, time commitment) Monthly memberships (MRR reality, churn, content treadmill) Pricing strategy (low-ticket vs high-ticket) Product stacking (how to build your ladder) The exact decision framework to pick your format By the end you'll know which format matches where you're at right now and how to structure your offer. If you want help with the backend (funnels, typeforms, tech stack, appointment setting, closing) so you can focus on content and fulfillment, book a call: https://calendly.com/patricklipinskib...