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The World Branding Awards took place at One Whitehall Place, London, on 26 October 2014. For more information and to see the list of winners, visit http://awards.brandingforum.org. Tony Fernandes CBE, Founder and Group Chief Executive Officer of AirAsia was named "Brand Builder of the Year". It takes vision, courage and conviction to build a brand. In addition, building a great brand takes a lot of dedication and determination. This story began in 2001, when one man decided to start an airline. He bought two Boeing 737-300 jet aircraft and debts of £7 million for around 20 pence. Today, AirAsia has a fleet of 170 and operates international flights to 100 destinations spanning 22 countries with revenue of over a billion pounds. In his acceptance speech, Tony speaks about how a baggage handler rose to become a captain of a plane in one of AirAsia's programmes. An inspirational story indeed.