Georgina Bennett-Warner on the Strategy, Process and People Behind a Rebrand скачать в хорошем качестве

Georgina Bennett-Warner on the Strategy, Process and People Behind a Rebrand

Linzi is joined by Georgina Bennett-Warner, Head of Marketing at Wedlake Bell, to unpack what it really takes to deliver a successful law firm rebrand - from recognising the early signs that your brand is no longer fit for purpose to managing the internal change that comes with it. They explore how Georgina and team built an inclusive branding committee spanning all levels of the firm, the tools and tactics that helped bring people along during the launch, and how Wedlake Bell balanced its heritage with a more modern identity. The conversation also looks at what “bedding in” the brand means in practice, how success is measured beyond the visuals, and what Georgina would do differently next time. Thank you for Listening!