The Wild West of Mobile, Gaming & CTV | Andrew Wohlwend on The Incremental Marketer скачать в хорошем качестве

The Wild West of Mobile, Gaming & CTV | Andrew Wohlwend on The Incremental Marketer

👆 SUBSCRIBE above | 🚀 Smarter marketing starts here. Learn more at https://slingwave.com/. The lines between CTV, mobile, social, and gaming have officially blurred. But as platforms converge, measurement is falling apart. In this episode of The Incremental Marketer, Andrew Wohlwend (Head of Operations, Xsolla Ads) explains how marketers can find signal in the chaos—and rebuild attribution that actually works. We dig into why “mobile vs. gaming vs. CTV vs. social” is the wrong starting point, how accidental or low-intent clicks inflate results (and what to measure instead), and practical frameworks for deduping audiences, weighting the journey, and setting realistic learning cycles. If you’re wrestling with walled gardens, overlapping audiences, or click metrics that don’t tell the truth—this one’s for you. CHAPTERS 00:00 The Wild West of Mobile and Gaming Advertising 03:12 Andrew Wolin's Journey in Ad Tech 05:56 Understanding Xsolla Ads and Its Ecosystem 09:04 Navigating Blurred Lines in Advertising 11:59 The Click-Through Rate Debate 14:48 Channel Planning and Audience Targeting 18:11 Building a Better Attribution Model 20:59 Tools for Measurement in Mobile Advertising 24:01 Enabling Marketers for Future Success 27:01 The Future of AI in Advertising CONTACT ANDREW   / andrew-wohlwend-2b5882b