Reimagining Work with AI: Brunswick’s CHRO on Onboarding, Service Ops, and HR Governance скачать в хорошем качестве

Reimagining Work with AI: Brunswick’s CHRO on Onboarding, Service Ops, and HR Governance

Summary How do you embed AI into HR across a complex, manufacturing-led enterprise without losing momentum—or quality? Jill Wrobel, Chief Human Resources Officer at Brunswick Corporation (Mercury Marine, Boston Whaler, Sea Ray), shares how her team is turning survey insights (“we have too much work”) into structured pilots and end-to-end redesigns. Jill explains why HR must pair quick wins—LLMs for TA notes, job descriptions, and policy queries—with deeper process rethinks like onboarding. She details a “future of HR work” hackathon, lessons from an HR Q&A bot that needed a quality reset, and how HRBPs are co-innovating with supply chain using multimodal AI to analyze tens of thousands of CAD drawings for tariff/material modeling. On the product side, she spotlights AutoCaptain—autonomous docking—and the skills engine behind it. Jill also covers AI in service workflows to handle seasonal spikes, the staffing realities of Freedom Boat Club, and where AI can accelerate M&A diligence and integration planning. Finally, she unpacks governance with IT, legal, privacy, and cyber; why HR houses Brunswick’s Enterprise Transformation Office; and the leadership mindset shift from “speeding up current tasks” to true end-to-end transformation. Timestamps [00:45] – Guest intro: Brunswick’s global footprint and why boating builds community [02:13] – From “too much work” to AI pilots: building a compensation agent and early hiccups [04:45] – Redesign before you automate: onboarding, TA with LLMs, and lessons from an HR Q&A bot [07:42] – HRBPs as innovators: multimodal AI on CAD drawings to model tariffs and upskill teams [10:47] – Product-side AI: AutoCaptain and the skills behind autonomous docking [13:09] – Rethinking ROI: beyond efficiency tweaks to end-to-end transformation and cultural agility [18:51] – Seasonality and service ops: AI for manuals/parts; Freedom Boat Club hiring at scale; where M&A gains from AI [27:50] – Governance that works: aligning HR, IT, legal, privacy, and cyber; HR’s Enterprise Transformation Office Takeaways Run a “future of HR work” hackathon to surface pain points and co-build targeted AI agents. Redesign fragmented processes (e.g., onboarding) before layering automation; measure quality and iterate. Apply multimodal AI to complex files (CAD, service manuals) to free experts for higher-value strategy. Build cross-functional AI governance and prioritize investments; centralize momentum via a transformation office. Upskill leaders on AI fundamentals and shared definitions to reduce confusion and improve decisions. Treat adoption as change management: over-communicate, support longer than you think, and aim for employee self-service to relieve HR. Sponsor Wisq introduces Harper, your AI-powered HR service bot designed to act like a virtual HR generalist for every employee. No more waiting on emails or digging through policies—Harper gives your team instant answers to HR questions, helps them navigate benefits and policies, and even routes more complex cases to the right person. By handling the repetitive requests, Harper frees up your HR team to focus on strategy and people, while ensuring employees always feel supported. It’s a smarter, more consistent way to deliver HR services at scale. See Harper in action at https://www.wisq.com/