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Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies

Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look… Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.5 Program 8: Managing Customers & Clients Course 3: Marketing for Managers Section 5: Advertising Other videos in this section include: 🎬 What is Advertising? And What are its Benefits?    • What is Advertising? And What are its...   🎬 Planning an Advertising Campaign: Campaign Objective and Budget    • Planning an Advertising Campaign: Cam...   🎬 Advertising Agencies: What They Offer and How to Select and Brief Them    • Advertising Agencies: What They Offer...   🎬 The Creative Process: Developing, Writing, and Producing an Advert    • The Creative Process: Developing, Wri...   🎬 All of the Advertising Media I Can Think of    • All of the Advertising Media I Can Th...   🎬 Media Buying: The Three Stages    • Media Buying: The Three Stages   🎬 Advertising Campaign Monitoring & Evaluation    • Advertising Campaign Monitoring & Eva...   LESSON NOTES Based on Logic 1. Data and Statistics 2. Expert endorsement and celebrity testimonial 3. Public service - Advice ads 4. Pain and Pill (problem-solution) 5. Promotions and rewards Based on Emotion 6. We understand you and your needs – empathy 7. Appeal to positive emotions – loyalty, love, compassion, duty, 8. Appeal to negative emotions: Fear – the strongest emotion – and disgust 9. Evoke shock – or awe 10. Associate with your values Based on Personality 11. Let’s show you the product – demonstration 12. Social proof – jump on the bandwagon 13. Familiarity – promote brand recognition 14. Characters and mascots 15. Point of view – the protagonist of the advert is like the user Comparative 16. Before and After 17. Theirs and ours 18. Question and answer – we ask the right questions and we get the right answers Clever 19. Our weakness is our strength 20. Knowing nod – meta ads that subvert the genre RECOMMENDED EXERCISE 1. Which of these strategies can you identify in adverts you have seen or heard? Think about TV, video, radio, newspaper, magazine, and other adverts (4 MC CPD Points) 2. THink about a new advert for a product you know well. Which of these strategies could you use? (2 MC CPD Points) 3. Keep an eye on adverts from now on. Observe which strategies they use and how effective you consider them to be. (4 MC CPD Points) DOWNLOADS Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) RECOMMENDED READING 📖 Very quick overview Marketing: A Very Short Introduction https://geni.us/ozSJF 📖 Good general overviews Kotler on Marketing https://geni.us/JNeVHy Positioning: The Battle for Your Mind https://geni.us/kGj4KCA The 22 Immutable Laws of Marketing https://geni.us/RVU1 Marketing For Dummies https://geni.us/sZXAw 📖 Small business marketing The 1-Page Marketing Plan https://geni.us/Xb4wBk 📖 For a textbook, you can’t go wrong with Kotler’s name on it! Marketing: An Introduction https://geni.us/q4gzVOw Principles of Marketing https://geni.us/gsFeMT5 Marketing Management https://geni.us/i3FO ⭕️ Links to our book recommendations are affiliated through Amazon Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-... (the links are affiliated) MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you simply watched the video, record 2 MC CPD points If you also carried out all of the recommended exercises, score a total of 12 MC CPD points 00:00 - Top 20 persuasive ad strategies 00:20 - Ad copy strategies based on logic 01:01 - Ad copy strategies based on Emotion 01:59 - Ad copy strategies based on personality 03:25 - Ad copy strategies based on comparisons 03:57 - Ad copy strategies based on being clever 04:57 - The tools advertisers use to persuade their audience #Marketing #ManagementCourses #Advertising