Stop Selling, Start Helping: Tracy & Ian on the Secret to "Human-First" Networking скачать в хорошем качестве

Stop Selling, Start Helping: Tracy & Ian on the Secret to "Human-First" Networking

Are you tired of "Confetti Networking" where people pitch before they even know your name? The most successful businesses aren't the loudest; they are the most connected. In this insightful episode, we sit down with Tracy and Ian, the husband-and-wife powerhouse behind one of Yorkshire's fastest-growing networking communities, to discuss why the "Hard Sell" is officially dead. The "Help People to Buy" Philosophy The host shares a core business belief: "I don't sell to people; I help them to buy." Tracy and Ian delve into the psychology behind this shift, exploring how to cultivate authentic connections that cut through the digital noise. Learn why your first 3 seconds on social media are your most valuable currency and how to leverage them to build a "Trust Moat" around your brand. The Evolution of Print in a Digital World With 35 years in the industry, Ian shares a counter-intuitive truth: Print is not dead. Much like radio survived the rise of TV, print is evolving into a high-end, tactile experience that builds more trust than a thousand emails. We discuss how to blend Legacy Marketing with Video Strategy to dominate your local market. Regrets, Corporate Escapes, and The Power of Your Tribe Tracy and Ian get vulnerable about their biggest career mistakes: The Corporate Trap: Why they regret staying in the 9-to-5 grind for so long. The Delayed Network: Why starting your "Tribe" is more important than your business plan. Opposites Attract: How being personality opposites fuels their business success (though they both agree: Pineapple stays OFF the pizza). What You’ll Learn: How to move from Transactional Networking to Genuine Collaboration. The Three-Second Hook for social media survival. Why Personal Branding for couples and business partners is a superpower. Strategies for B2B Community Building that drive consistent referrals. PRODUCTION Website: http://www.boxmedia.tv LET'S CONNECT!   / boxmediatv     / boxmediatv     / boxmedia