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2 Marginal Costs and Benefits

‪@DrRebeccaJohannsen‬ This lecture introduces marginal cost–benefit analysis and explains how economists evaluate decisions by comparing additional costs and additional benefits. You’ll learn the difference between positive analysis, which describes and predicts economic outcomes, and normative analysis, which involves value judgments about what should be done. Together, these tools form the foundation of economic reasoning and policy evaluation in microeconomics. Why do most students struggle with economics? It’s not the math—it’s the barrier to entry. This channel is designed to override your brain’s natural friction toward learning by offering a high-value, Zero-Textbook-Cost (ZTC) environment. By leveraging Open Educational Resources (OER), we’ve removed the financial "sunk cost" of expensive textbooks, allowing you to focus on what actually matters: mastering the market. Led by a PhD Labor Economist and professor, these lectures transform economics into a competitive advantage. We don't just teach supply and demand; we explore the behavioral nudges, incentive structures, and labor dynamics that shape your world and your wallet. This channel offers: •Modular lectures that simplify complex financial and behavioral theories into digestible insights. •Equity by Design: We use OER and ZTC resources to ensure that high-level economic literacy isn't a luxury—it’s an accessible standard. •Evidence Based Real-World Application: From microeconomic foundations to the macro forces of the labor market, learn how to predict human behavior and optimize decision-making. Don't let information asymmetry hold you back. Subscribe now to join a community dedicated to affordable, expert-led economic mastery. Follow along with the free textbooks: (1)https://socialsci.libretexts.org/Book...) (2)https://archive.org/details/8theditio...