From FDA Clearance to 1 Billion Views: How This Medical Device Startup Went Viral скачать в хорошем качестве

From FDA Clearance to 1 Billion Views: How This Medical Device Startup Went Viral

When Sahil and his brother started Otoset in their mid-20s, they had no idea their FDA-cleared ear cleaning device would generate over 1 billion social media views and force them to completely pivot their business model. In this episode, Sahil shares the unexpected journey from building a B2B medical device company to creating "the front door to ear care", a direct-to-consumer healthcare network serving 40 million Americans with chronic ear wax issues. 🔑 KEY TAKEAWAYS: → How they became some of the youngest founders to get FDA 510(k) clearance → The unexpected social media virality that changed everything → Why they pivoted from partner clinics to owning their own locations → Marketing strategies: organic content, influencers, and patient education → The critical role of FDA clearance as a competitive differentiator → Building credibility before scaling consumer marketing → Finding the right mentors in healthcare entrepreneurship 💡 WHO THIS IS FOR: ✓ HealthTech & MedTech founders navigating FDA pathways ✓ Startups exploring direct-to-consumer healthcare models ✓ Entrepreneurs learning to leverage social media for medical products ✓ Anyone interested in the consumerization of healthcare 📊 BY THE NUMBERS: 40 million Americans affected by ear wax buildup 1 billion+ views across social media $99 cash-pay model (first treatment) 20-30 patients/day in company-owned clinics Expanding to 50+ major metros Timestamps: 00:00 - Introduction: The Brother's Ear Wax Problem 01:21 - What is Otoset? The First FDA-Cleared Ear Cleaning Device 03:22 - Why FDA Clearance Matters & How They Got It 06:56 - The Unexpected Social Media Explosion 08:55 - The Strategic Pivot: B2B Device to D2C Healthcare Network 11:36 - Business Model: $99 Cash-Pay & Building Owned Clinics 15:18 - Beyond Ear Care: Hearing Health & Expansion Plans 17:15 - Marketing Strategy: Organic, Influencers & Patient Education 20:33 - Building Credibility Before Scaling Consumer Marketing 22:35 - Biggest Lesson: Find Healthcare Entrepreneur Mentors Early 24:33 - Final Thoughts & Key Takeaways 📌 Key Resources & Links 🔗 Otoset Website: https://otoset.com/ 🔗 Otoset Linkedin:   / visitallears   🏥 Find a Certified Clinic: https://otoset.com/pages/find-clinic 💼 Connect with Sahil:   / sahildiwan