Rory Sutherland & Octopus Energy CEO Greg Jackson on Why the Energy Market Fails You | Live Talk скачать в хорошем качестве

Rory Sutherland & Octopus Energy CEO Greg Jackson on Why the Energy Market Fails You | Live Talk

Octopus Energy x Rory Sutherland | Full Talk from MAD//Fest London 2025 🔥 How do you build a billion-dollar energy brand that customers actually love? In this exclusive fireside chat from MAD//Fest London 2025, Rory Sutherland (Vice Chair, Ogilvy) sits down with Greg Jackson (Founder & CEO, Octopus Energy) to reveal how creativity, behavioural science, and challenger thinking are transforming the global energy industry. 🎯 Whether you're in marketing, advertising, energy, sustainability, customer experience, or tech innovation, this talk is packed with insights on how to disrupt legacy industries, build a brand with purpose, and use behavioural economics to drive real change. 🧠 What you’ll learn: How Octopus Energy is disrupting the traditional utility sector The role of behavioural economics in customer engagement Why creative thinking is critical in regulated industries How marketing can be a force for good in the climate crisis Rory Sutherland’s unique take on brand, behaviour, and bold ideas 📍 Recorded live at MAD//Fest London 2025 Don't forget to like, comment, and subscribe for more world-class talks from MAD//Fest featuring global CMOs, creative leaders, and innovative founders. #OctopusEnergy #RorySutherland #GregJackson #BehaviouralEconomics #MarketingInnovation #SustainableEnergy #EnergyDisruption #CustomerExperience #BrandStrategy #Ogilvy #MADFest2025 #StartupGrowth #CleanTech #GreenEnergy #AdvertisingLeadership #CreativeThinking