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Daim bar

The Daim bar is a crunchy almond butter bar covered in milk chocolate. The brand was purchased by Kraft Foods in 1993, however ownership is now held by Mondelēz International following Kraft's confectionery division name rebranding. Daim originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively. Dajm was created after research into a similar product produced by the American company Heath. Marabou's vice president, Lars Anderfelt, asked to license the Heath product in the early 1950s. Heath refused, but gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success and launched nationally in Sweden and Norway 1953, in Finland in 1963 and Denmark in 1971. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video