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In this interview, Svetlana Visnepolschi shares her personal journey into TRIZ and how it grew from an early, life-changing discovery into decades of professional practice. She talks about her early skepticism, the influence of her sister Alla Zusman, and memories connected to Genrich Altshuller and the early TRIZ community, including stories tied to Petrozavodsk. From there, Svetlana reflects on what makes TRIZ powerful in real work: the concept of ideality, why the best solutions often look “too simple,” and what it takes to move from interesting ideas to solutions that actually survive in the long run. She also shares a standout industrial case in metallurgy (including a project in Canada), plus practical advice for beginners on how to start learning TRIZ and applying it immediately, both professionally and in everyday life. Chapters 0:00 Intro 1:49 How Svetlana first discovered TRIZ 3:02 Family connection and early exposure (Alla Zusman) 10:12 Altshuller’s later years and Petrozavodsk story 14:44 What TRIZ courses changed in people 29:40 Ideality and why strong solutions can look “simple” 40:18 How to start learning TRIZ (beginner tips) 42:51 Biggest successes and a metallurgy case (Canada) 52:11 Lessons to carry forward: TRIZ as a life approach