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Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you’re building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/ Links: • Vincent's blog: https://koaning.io/ • Vincent's X: https://x.com/fishnets88?ref_src=twsr... • Marimo: https://marimo.io/ 00:00 Intro 00:31 Marimo's Youtube channel 05:12 WorkOS Sponsor 06:08 Metrics 10:14 Dev Education 12:26 Youtube algorithm and search terms 16:18 Video Topics 20:36 DevRel is back - Swyx article 24:41 Editing 28:48 Advice for founders 30:55 Reddit 32:25 Community and slop