Herbert Newton Casson - Ads And Sales (7/15) The Principles Of Efficiency Applied To Advertising скачать в хорошем качестве

Herbert Newton Casson - Ads And Sales (7/15) The Principles Of Efficiency Applied To Advertising

ADS AND SALES..... This book is a treatise on advertising as it was in the United States in 1911, and the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising. AUTHOR BIOGRAPHY..... Herbert Newton Casson (September 23, 1869 – September 4, 1951) was a Canadian journalist and author who wrote primarily about technology and business. Casson was born in Odessa, Ontario. His father was the Reverend Wesley Casson, a Methodist missionary, and his mother was Elizabeth Jackson, related to the Ulster Jacksons and Confederate General Stonewall Jackson. The family moved around due to Casson's father's postings. After spending years in Manitoba, the family went back to Ontario in 1880, just before the outbreak of the North-West Rebellion. With no formal schooling, Casson turned to the world around him for education. Casson went to Victoria College in 1890 hoping to study philosophy, but was instead given a theology scholarship. He graduated with a dual degree in 1892. -------------------------------------------------------------------------------