Malibu Dan: Why Innovate is Different ft. Suzanne Seini скачать в хорошем качестве

Malibu Dan: Why Innovate is Different ft. Suzanne Seini

Malibu Dan is back In the Living Room—this time with Suzanne Seini, founder/CEO of Innovate Realty (aka the “Queen of the Closing Table”). Dan opens with real talk: respect, mentorship, and why he believes brokerages should feel like home—not a cold, cutthroat office. Suzanne breaks down her journey from prior brokerages (including the chaotic Zillow iBuying era) to building Innovate with a people-first mindset. They talk loyalty, culture, how agents actually thrive, and what makes a brokerage more than “tools and tech.” The episode is a mix of heart + behind-the-scenes industry reality… with Malibu Dan’s signature humor all the way through. What they talk about (bullet points): Malibu Dan’s intro + giving Suzanne her flowers (and mispronouncing “Sini”) How Innovate Realty was built with agents and support at the center Their past connection at Sertare Properties + the mentor/team culture they respected Suzanne’s move into the Zillow iBuying world and how she landed the opportunity What it felt like being “enemy #1” during iBuying (hate, DRE complaints, offer madness) 2019–2021 market chaos: multiple offers, corporate process, agents taking the blame Why Zillow’s model failed: relying too much on algorithms/zestimates vs human comps Malibu Dan’s view: real estate is relationships—AI can’t replace genuine care Innovate’s “difference”: sincerity, real support, and leadership that actually checks in Brokerage culture: feeling wanted + having a real team behind you Why agents don’t move even when they’d be happier (comfort, fear, loyalty) Suzanne’s leadership style: people-first, not numbers-first Creating a non-competitive, “for each other” agent culture The lonely side of real estate + why community matters Hiring/firing: Suzanne’s honesty about only letting go of one agent (and why) Malibu Dan’s Franco & Jennifer Shamu story: one great deal experience that led him to Innovate Wrap-up gratitude + Dan calling Innovate his “one stop” home going forward