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Zaynab Elhaj, founder and CEO of Save.Me App, Dubai’s leading sustainable food tech platform and Forbes 30 Under 30 Middle East honoree, has built a company at the intersection of technology, consumer behavior, and sustainability. What began as a simple observation around food waste evolved into a scalable platform delivering both economic and environmental value. In this sharp and strategic conversation, Zaynab breaks down how global exposure, market understanding, and disciplined execution enabled her to build across continents and position Save.Me App within a rapidly evolving regional ecosystem. From market entry to product positioning, from cultural context to operational discipline, this episode explores what it truly takes to turn a value driven idea into a commercially viable and scalable business. She reveals how: ✔ Market timing and positioning define early traction ✔ Sustainability becomes viable when aligned with user behavior ✔ Cross market experience sharpens strategic decision making ✔ Founder discipline drives consistency in execution ✔ Value creation must balance impact with profitability A focused conversation for founders, operators, and investors building scalable businesses in emerging and high growth markets. ______________________________________________________________ Zaynab Elhaj, Founder and CEO of Save.Me App, a technology platform designed to reduce food waste while creating measurable value for both consumers and businesses across the MENA region. LinkedIn, / zaynab-elhaj Linkedin, / savemeapp.com ______________________________________________________________ Listen and Watch the Episode Full video on YouTube, / @theuntoldconversations Available on Spotify, https://bit.ly/tucspotify ______________________________________________________________ Connect with the Host Margarita Aleks, Executive Coach and Advisor to Founders and C-Level Leaders, specializing in decision-making in complex and high-stakes environments. Founder and CEO of The Untold Conversations LinkedIn, / margaritaalekscoach Instagram, / margarita.alekscoach ______________________________________________________________ Want to be a guest, apply here, https://bit.ly/collabTUC ______________________________________________________________