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Tired of chasing tire‑kickers? This shows the exact system that turns browsers into booked projects. If you build custom homes, this might save you six figures next year. Most builders treat every lead the same. That’s why you get ghosted. In this video, I break down the 90/9/1 market reality and show how to attract the 9% “planners” with an interactive lead magnet: a Custom Home Budget Calculator that pre‑qualifies for you. You’ll see: Why “more leads” is a vanity metric—and what to measure instead The 90% Dreamers, 9% Planners, 1% Ready breakdown (and where the money is) Why PDFs, free consults, and discounts backfire with custom home leads How a budget calculator captures name, email, phone, zip code, size, beds/baths, finishes, land, and features The AI report that gives prospects a realistic budget and next steps The back‑end intel you get: budget expectations, timeline, seriousness How to protect your calendar by reviewing applications before booking The repeatable pipeline to generate 100 qualified custom home leads Stop selling the 1% price shoppers. Own the 9% planners. Build a pipeline that respects your time and your margins. Subscribe for more proven builder marketing playbooks—and click below to get a free marketing audit. ✅Book your completely free marketing strategy audit with me → https://builderproject.co/our-offer-t... 📊 See how one builder turned $7K in ad spend into $2.8M in jobs → https://builderproject.co/case-studies 💡 Free Marketing Insights for Builders → https://builderproject.co/newsletter 📸 Instagram → / builderproject.co 📘 Facebook → / builderproject.co Timestamps 0:00 – The Biggest Mistake Builders Make (and why you get ghosted) 2:08 – Meet Cristian + Why traditional lead gen for builders is broken 8:13 – The Qualified Lead Illusion: 90% dreamers, 9% planners, 1% ready-to-build 20:22 – Value Exchange Strategy: Stop PDFs and “free consults” that waste time 38:45 – The New Solution: Interactive lead magnets for builders 43:27 – Live Demo: Custom Home Budget Calculator overview 51:51 – Location, land status, and real cost-per-square-foot by market 1:06:58 – Soft costs, plans, engineering: dynamically qualifying construction leads 1:20:55 – Budget breakdown, finishes, and realistic expectations per sq ft 1:48:51 – CRM integration and follow-up: automatic lead profiles, segmentation, and next steps