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In Chapter 6 of the Ken Wiesenfeld podcast (TMG Fireside Chat continuation), Ken Wiesenfeld and John Mackey shift into a rapid-fire “myth vs. reality” round—breaking down the most common misconceptions business owners believe about growth, valuation, and preparing to sell. They revisit the core playbook behind scalable, high-value businesses—working on the business (not just in it), building recurring and reoccurring revenue, and strengthening systems + tech stack + reporting so decisions are driven by data, not gut feel. You’ll also hear why “I’m not selling for 10 years” is one of the most dangerous assumptions an owner can make—and why being prepared creates leverage, peace of mind, and better outcomes, whether you sell tomorrow or years from now. In this chapter, they cover: The core principles behind businesses that scale successfully Why owners must make time to work on the business People • Process • Systems • Reporting (and why reporting is the missing link) Why buyers don’t value companies on revenue alone (they pay for margin, cash flow, and risk reduction) Why delaying tech stack improvements (“I’ll fix it later”) can limit scalability and valuation The real balance between install revenue vs. service/recurring revenue The importance of job costing and project-level profitability (not just overall results) How preparation improves leverage in a deal—and improves the business even before a sale If you’re a fire protection, sprinkler, alarm, security, or life safety contractor—and you want a business that’s easier to run and more valuable to sell—this chapter is a must-listen.