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Discover the story behind Diageo, the powerhouse behind iconic brands like Johnnie Walker, Don Julio, and Casamigos, and their cultural impact worldwide. This video explores Diageo’s global reach, historical status as a stable investment, and the recent share price decline triggered by shifting consumer habits and economic pressures. We examine factors like overstocked distributors in Latin America, increased competition in North America, and the importance of emerging markets in Asia and Africa. Learn how Diageo’s premiumisation strategy faces challenges amid rising living costs and regulatory risks, and what’s next for investors. Dive into the evolving world of premium spirits, innovation, and market recovery. Like and share if you enjoy in-depth brand analysis! #Diageo #Investing #PremiumSpirits #StockMarket #JohnnieWalker #BusinessAnalysis OUTLINE: 00:00:00 Getting to Know the Drinks Giant, Diageo 00:01:09 What Happened to Diageo's Share Price? 00:02:34 Why Did the Shares Tumble? 00:03:31 The American Market's Thirst 00:04:44 Tapping into Emerging Markets 00:05:59 Are We Still Buying Fancy Drinks? 00:07:01 The Risks on the Horizon 00:07:52 Standing Out in a Crowded Bar 00:08:47 So, What's the Verdict for Diageo in 2024?