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Every innovation begins with a vision. Built smart. Built Saudi. At Saudi Retail Forum (SRF) 2025, that vision came to life. Across the Kingdom’s retail landscape, intelligence is no longer a competitive edge—it’s the foundation. From how shelves are stocked to how stories are told, AI, data, robotics, and personalization are shaping a smarter retail future. What makes it different? These aren’t imported solutions. They are reimagined through a Saudi lens, built for local realities and aligned with the ambitions of Vision 2030. The Tech Wave Panel explored how innovation becomes identity—where digital ecosystems, smart operations, and human insight converge to power the next generation of retail. Here, technology doesn’t just automate growth. It architects it. Saudi retail isn’t just adopting technology. It’s defining the future of retail intelligence—and this session captured that transformation as it unfolded.