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From the book - Big Things are Coming. What's next for product design in the era of AI and automation. In this video, the author examines why design has lost so much value in organizations over the last decade. He uses the perspective of the internet era as a context to examine the evolution of product design up until today, uncovering both the reason that design has lost value but also the consequences a decade of efficiency has had on organizations and what is at stake with the arrival of AI. 0:00 Introduction 1:21 The internet era 3:19 The golden age of Apple 4:08 The 3 phases of design in the internet era 7:02 The shift from innovation to efficiency 10:54 The moment of truth 14:00 What it means Buy the book - https://a.co/d/hgVyMIr Learn more about the book - https://neon-navy.com/BigThingsareCom... Learn more about the author - https://www.stephenfritz.com