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Amtrak’s Evolving Image

Amtrak Brand Communications Manager Matt Donnelly joins the Center for Railroad Photography & Art to discuss the development of Amtrak’s brand over the last 50 years. Donnelly discusses Amtrak’s earliest attempt at developing a paint scheme, the creation of its iconic liveries of the 1970s and 1980s, and the challenges of creating a consistent image on a diverse fleet of railroad equipment. Originally from Auburn, New York, Matt Donnelly is a career railroader, joining Amtrak in 2005 after graduating from the State University of New York at Oswego. He’s worked in field and corporate positions, including as a ticket agent in the Syracuse and Rochester, New York stations, as a trainmaster in Washington Terminal, in product development overseeing the Capitol Limited, Cardinal and Silver Service, and auditing. He is currently Amtrak’s Brand Communications Manager based out of corporate headquarters in Washington, D.C. Matt studied dark room photography and has been published in various rail industry publications over the past twenty years. The Center for Railroad Photography & Art is a membership-based organization. Support our mission today: https://railphoto-art.org/support/