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This webinar discusses how to define your vision, highlight your team’s qualifications, and position your products and services to stand out in the competitive cannabis industry. This session also dives deep into the essential components of a strong and compelling business plan. About the New Jersey Department of State's Cannabis Training Academy: The NJ CTA was created after The New Jersey Business Action Center (NJBAC) was designated by the New Jersey Cannabis Regulatory Commission (NJ-CRC) to build and launch a no-cost technical assistance program that provides education about the cannabis industry in New Jersey, highlights opportunities within the industry—whether they involve directly handling the plant or not—and guide participants on how to apply for a state license, empowering them to take meaningful steps toward success in this evolving market. You can learn more and register here at CTA.NJ.GOV Our program catalog offers 10 levels with over 60 courses to ensure New Jersey residents, cannabis entrepreneurs, workers, prospective license holders and ancillary services providers are equipped with application preparedness, business plan development knowledge and a deeper knowledge of the cannabis industry inside the Garden State. Our goal is to provide students with comprehensive education about the New Jersey cannabis industry, including its history, the impact of cannabis prohibition, current laws and regulations, regulatory compliance, business and financial strategies, and the state licensing process. By learning from leading experts, including experienced cannabis operators, advocates and experienced professional service providers, students gain the knowledge and tools needed to make informed decisions that benefit themselves, their families, and their communities. All educational material relating to New Jersey’s cannabis industry and its licensing application process are all available online and can be consumed at any time, any day, on your phone, computer, or laptop. You can contact us through [email protected] or use the Contact Us page within the portal and we’ll get back to you between 9 a.m. and 5 p.m. EST